THE FIRST COKE ON THE MOON
THE FIRST COKE ON THE MOON
Campaign ~ Coca Cola | 2025
Campaign ~ Coca Cola | 2025
THE BRIEF
A cinematic re-imagining of the first Coke (Zero) on the Moon, combining the silence of space with vintage broadcast audio, zero gravity footprints, and a dramatic bottle reveal, delivered through the lens of hyper-real 3d/VFX, retro futuristic color treatment and Coca Cola Zero’s iconic brand designs.
MOCK CLIENT
Coca Cola
YEAR
2025
SERVICE
Posters
ROLE
Creative Direction
A cinematic re-imagining of the first Coke (Zero) on the Moon, combining the silence of space with vintage broadcast audio, zero gravity footprints, and a dramatic bottle reveal, delivered through the lens of hyper-real 3d/VFX, retro futuristic color treatment and Coca Cola Zero’s iconic brand designs.
STEP #1
CONCEPT
DEVELOPMENT
REFERENCE:
The first step was extensive research and reference gathering. I studied real footage of the Apollo moon landings, 1960s living rooms and objects, and films like First Man (2018) to understand the visual language of the era. I researched Coca Cola branding, including high-fidelity advertisements and Coke Zero’s design language, to ensure the brand was represented accurately and tastefully.
Original Broadcast
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Adapted Broadcast
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NARRATION:
Recreating the Apollo 11 moon landing required a strong narrative structure to guide pacing, convey epic scale, and create powerful word to image moments that captured the triumph and cultural significance of both Coca Cola and the era. The process began by sourcing an archival style television broadcast, which was then reworked using an AI generated voice and integrated Coca Cola branding.
ANIMATIC:
Creating an animatic allowed me to establish the story’s pacing and clearly communicate emotional tone, word to image relationships, and key rhetorical devices. It also gave me an early opportunity to test rendering quality. Without this step, the project would have lacked direction. Having pacing established and visuals that felt resolved was essential before moving deeper into production and refinement.
STEP #2
BRANDING
& ASSETS
STEP #3
LEARN
HOUDINI
STEP #4
TERRAIN
MOON
STEP #5
ANIMATION
STEP #6
CINEMATIC
LIGHTING
STEP #7
DESIGN
SOUND