FUJI FILM X HALF
Campaign ~ Fuji Film | 2025
Campaign ~ Fuji Film | 2025
THE BRIEF
A cinematic advertisement for the Fujifilm X-Half camera, featuring a fully hard surface modeled asset, refined lighting and textures, fluid animation, custom sound design, and rich filmic color designed to elevate the camera as a premium visual object.
MOCK CLIENT
Fuji Fillm
YEAR
2025
SERVICE
Posters
ROLE
Creative Direction
A cinematic advertisement for the Fujifilm X-Half camera, featuring a fully hard surface modeled asset, refined lighting and textures, fluid animation, custom sound design, and rich filmic color designed to elevate the camera as a premium visual object.
STEP #1
RESEARCH
DEVELOPMENT
1 / 4
REFERENCE:
The initial vision for this project was inspired by Man vs Machine’s Paper Pro advertisement, which features a beautiful filmic look and shallow depth of field. I drew heavily from macro photography and specific shots from that piece, along with similar references, to inform the visual direction.
STORYBOARD:
Initially, I planned a dynamic simulation featuring tangled film from which the Fujifilm X Half would emerge, highlighting the filmless digital camera. Due to time constraints, the scope was refined to focus on a product reveal, while still preserving elements and compositions from the original storyboard.
STEP #2
HARD SURFACE
MODEL
STEP #3
UV MAPPING &
TEXTURING
STEP #4
CINEMATIC
LIGHTING
STEP #5
DESIGN
SOUND