GROWLERS REBRAND

Brand Redesign ~ Growlers | 2026

THE BRIEF

A Local Brand has contacted you seeking to refresh its brand identity to enhance relevance, modernize its visual appeal, and strengthen its market position. As the industry evolves, maintaining a fresh and cohesive brand presence is crucial for continued growth and audience engagement with this brand.

MOCK CLIENT

Growlers

YEAR

2026

SERVICE

Branding

ROLE

Designer

BRAND

AUDIT

1 / 2

HISTORY:

Growler’s Pub was a locally beloved dive bar and craft beer destination on North Tamiami Trail. It was opened in 2010 & changed ownership and its name to "The Mable" in 2018, yet its still widely known and referred to as growlers by both locals and Ringling students who are the main demographic of the bar. The brand memory completely outlived the rebrand as deep memories, stories, and love was shared for the bar. The name also feels more in line with the bars personality: fun, loud, energetic, hungry, drunk, social. Where as the Mable feels more abstract, ambiguous, or quiet.

MISSION STATEMENT:

Growler’s Pub exists to be a true neighborhood bar for students, artists, locals, and regulars. A place built on good beer, food, loud conversations, and a sense of belonging. We value authenticity over polish, community over trends, and nights that feel real over anything staged. Growler’s is where people come as they are and stay as long as they want.

AUDIENCE:
Growler’s Pub serves a young, creative, community driven audience that values authenticity, affordability, and social connection over polish or trend.

21–35 (core), extending to early 40s. Primary audience is Ringling College students and young creatives, with older Sarasota locals and alumni forming a loyal secondary base. Late night weekend culture skews younger, but regulars span multiple age groups. Low to moderate disposable income: Students, freelancers, service industry workers, and early career creatives. Value, affordability, and casual atmosphere outweigh luxury or exclusivity.