Extras.
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SERVICES
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[
SERVICES
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SERVICES
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Hi, I'm Gavin.
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04
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04
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04
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STEP #2
CONCEPT DEVELOPMENT
Reference
The first step was extensive research and reference gathering. I studied real footage of the Apollo moon landings, 1960s living rooms and objects, and films like First Man (2018) to understand the visual language of the era. At the same time, I researched Coca-Cola branding, including high-fidelity advertisements and Coke Zero’s design language, to ensure the brand was represented accurately and tastefully.
Narration
Narration served as the creative backbone of this piece. Because I was recreating the Apollo 11 moon landing, it was essential that the narrative structure guided the story, establishing clear pacing, enhancing the sense of epic scale, and creating strong word to image moments that captured the triumph, nostalgia, and cultural significance of both Coca Cola and the era.
I chose a narration driven approach in part because the original moon landing broadcast is universally recognized and iconic. My process began with sourcing the perfect archival style television broadcast, which I then reworked strategically replacing elements with Coca-Cola branding and layering in additional narrative beats to elevate the emotional impact and cinematic quality.
Animatic
Creating an animatic allowed me to establish the story’s pacing and clearly communicate emotional tone, word to image relationships, and key rhetorical devices. It also gave me an early opportunity to test rendering quality. Without this step, the project would have lacked direction. Having pacing established and visuals that felt resolved was essential before moving deeper into production and refinement.
STEP #2
CONCEPT DEVELOPMENT
Reference
The first step was extensive research and reference gathering. I studied real footage of the Apollo moon landings, 1960s living rooms and objects, and films like First Man (2018) to understand the visual language of the era. At the same time, I researched Coca-Cola branding, including high-fidelity advertisements and Coke Zero’s design language, to ensure the brand was represented accurately and tastefully.
Narration
Narration served as the creative backbone of this piece. Because I was recreating the Apollo 11 moon landing, it was essential that the narrative structure guided the story, establishing clear pacing, enhancing the sense of epic scale, and creating strong word to image moments that captured the triumph, nostalgia, and cultural significance of both Coca Cola and the era.
I chose a narration driven approach in part because the original moon landing broadcast is universally recognized and iconic. My process began with sourcing the perfect archival style television broadcast, which I then reworked strategically replacing elements with Coca-Cola branding and layering in additional narrative beats to elevate the emotional impact and cinematic quality.
Animatic
Creating an animatic allowed me to establish the story’s pacing and clearly communicate emotional tone, word to image relationships, and key rhetorical devices. It also gave me an early opportunity to test rendering quality. Without this step, the project would have lacked direction. Having pacing established and visuals that felt resolved was essential before moving deeper into production and refinement.
STEP #2
CONCEPT DEVELOPMENT
Reference
The first step was extensive research and reference gathering. I studied real footage of the Apollo moon landings, 1960s living rooms and objects, and films like First Man (2018) to understand the visual language of the era. At the same time, I researched Coca-Cola branding, including high-fidelity advertisements and Coke Zero’s design language, to ensure the brand was represented accurately and tastefully.
Narration
Narration served as the creative backbone of this piece. Because I was recreating the Apollo 11 moon landing, it was essential that the narrative structure guided the story, establishing clear pacing, enhancing the sense of epic scale, and creating strong word to image moments that captured the triumph, nostalgia, and cultural significance of both Coca Cola and the era.
I chose a narration driven approach in part because the original moon landing broadcast is universally recognized and iconic. My process began with sourcing the perfect archival style television broadcast, which I then reworked strategically replacing elements with Coca-Cola branding and layering in additional narrative beats to elevate the emotional impact and cinematic quality.
Animatic
Creating an animatic allowed me to establish the story’s pacing and clearly communicate emotional tone, word to image relationships, and key rhetorical devices. It also gave me an early opportunity to test rendering quality. Without this step, the project would have lacked direction. Having pacing established and visuals that felt resolved was essential before moving deeper into production and refinement.
[
ABOUT
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[
ABOUT
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[
ABOUT
]
Who we are.
We’re not here to play it safe. We’re a design studio driven by curiosity, craft, and conviction.
At Florent, we blend deep research with bold creativity to build digital products and brand identities that connect.
Design a brand worth remembering
Story-driven web experiences that convert
Pitch decks for 9-figure raises, literally
Dedicated product designers
Output focused design sprints
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WORK PROCESS
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WORK PROCESS
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WORK PROCESS
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Our Creative Process.
Our Creative Process.
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STEP 1
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Discovery Call
We start with a conversation — to understand your story, your vision, and what truly matters to you. This is where trust begins.
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STEP 1
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Discovery Call
We start with a conversation — to understand your story, your vision, and what truly matters to you. This is where trust begins.
[
STEP 1
]
Discovery Call
We start with a conversation — to understand your story, your vision, and what truly matters to you. This is where trust begins.
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STEP 2
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Creation
Through guided sessions, we shape meaningful moments into timeless images. Whether editorial or candid, every frame is intentional.
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STEP 2
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Creation
Through guided sessions, we shape meaningful moments into timeless images. Whether editorial or candid, every frame is intentional.
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STEP 2
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Creation
Through guided sessions, we shape meaningful moments into timeless images. Whether editorial or candid, every frame is intentional.
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STEP 3
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Delivery
Your gallery is hand-edited, curated, and presented with artistry. Delivered in a format designed to preserve and share beautifully.
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STEP 3
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Delivery
Your gallery is hand-edited, curated, and presented with artistry. Delivered in a format designed to preserve and share beautifully.
[
STEP 3
]
Delivery
Your gallery is hand-edited, curated, and presented with artistry. Delivered in a format designed to preserve and share beautifully.
Why pick us.
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WHY TOP BRANDS CHOOSE US
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[
WHY TOP BRANDS CHOOSE US
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WHY TOP BRANDS CHOOSE US
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We’re not just creatives — we’re collaborators, researchers, and precision-obsessed thinkers. Top brands work with us because we go beyond trend-driven design. We dig deep, ask questions, and build with purpose.
We’re not just creatives — we’re collaborators, researchers, and precision-obsessed thinkers. Top brands work with us because we go beyond trend-driven design. We dig deep, ask questions, and build with purpose.
Whether it’s reimagining a legacy brand or launching a bold new venture, we bring the same energy: strategy-first, execution-perfect.
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PROJECTS DELIVERED
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PROJECTS DELIVERED
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PROJECTS DELIVERED
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MULTI-DISCIPLINARY TEAM
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MULTI-DISCIPLINARY TEAM
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MULTI-DISCIPLINARY TEAM
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SITES LAUNCHED THIS YEAR
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SITES LAUNCHED THIS YEAR
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SITES LAUNCHED THIS YEAR
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AVERAGE CLIENT RATING
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AVERAGE CLIENT RATING
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AVERAGE CLIENT RATING